At first glance, the William Hill sign-up bonus looks great! If your first deposit is in US dollars, you receive a 200% poker signup bonus to a maximum of $2,000 (£1,200 or €1,500). The bonus is earned in stages. In the first stage, you earn $0.50 for every 5 WHP accumulated up to a total of $5. That means that you are earning 90% equivalent rakeback with William Hill (since 5 WHP requires just $0.56 in rake/fees and rewards you with $0.50).
The second stage is pretty awesome as well! You receive $1 of your William Hill sign-up bonus for every 18 WHPs earned (50% rakeback), up to a maximum of $25.
However, for players who generate more than $400/year in rake & fees, the William Hill sign-up bonus is just awful. Once you have earned $30 of the bonus, you must generate 500 WHPs ($55.56 in rake & fees) to earn just $5. That's an utterly miserable 9% rakeback! To earn the full $2,000 bonus, you would need to pay $21,944.45! Oh, and you only have 45 days to earn the full William Hill sign-up bonus.
William Hill try to make their miserable sign-up bonus look even better by offering a freeroll with a gift as first prize. While the gift has an estimated value of $561, the tournament is only run once a month. With an average of over 500 participants, the value of this freeroll drops to just $0.85. They also offer a $/€/£10 casino bonus, but to earn the William Hill casino bonus, you must wager $/€/£300 before making any withdrawals!